Beyonce has given her fans an exclusive behind the scenes look at the making of her single “Pretty Hurts.”
The 32-year-old singer and the director of the accompanying music video, Melina Matsoukas, discuss the message behind the song, which focuses on the pressure on women to have outer beauty.
In the music video you can see the lengths that women have to go to in order to fit in, and Beyonce is all dolled up as she takes part in a beauty pageant.
Melina says, “The concept of the video is really a behind the scenes look into society’s take on beauty and how it doesn’t bring you happiness and doesn’t move you forward in life. It’s really finding yourself that brings you happiness.”
There’s a scene in the music video where Beyonce has dotted lines on her face as if she’s being prepped for surgery.
In the behind the scenes video interview Beyonce says, “I’m pretending to get a face-life and Botox. It represents all the things that women go through to keep up with the pressure that society puts on us.”
Melina said that the inspiration for the music video for “Pretty Hurts” came from a photo of Beyonce as a kid, where she is standing in front of a fireplace covered in trohpies.
She said, “I wanted to recreate that and have her break them and say that it doesn’t really advance you to get these awards that are just based on outer beauty.”
To sum things up, Beyonce says, “That song represents finding that one thing in the world that makes you really happy.”