Yesterday, Guinness announced that it would be dropping its sponsorship of the annual St. Patrick’s Day Parade in New York City.
The beer company said in a statement: “Guinness has a strong history of supporting diversity and being an advocate for equality for all. We were hopeful that the policy of exclusion would be reversed for this year’s parade. As this has not come to pass, Guinness has withdrawn its participation. We will continue to work with community leaders to ensure that future paraders have an inclusionary policy.”
Guinness isn’t the only company who withdrew its sponsorship. According to CBS New York, Sam Adams withdrew its sponsorship of Boston’s parade and Heineken also did the same with the parade in NYC.
GLAAD was proud of Guinness, and its CEO & President Sarah Kate Ellis said this in a statement: “Today, Guinness sent a strong message to its customers and employees: discrimination should never be celebrated.”
NYC Mayor Bill De Blasio is the first mayor in years to sit out the traditional St. Patrick’s Day parade today. The reason being parade organizers refuse to let participants have pro-gay signs. Boston Mayor Martin Walsh also didn’t march in his city’s parade yesterday.
Over the weekend, the Stonewall Inn, a historic LGBT bar in NYC, said it would stop offering Guinness and would dump it in the streets if the company participated in the parade.
The St. Patrick’s Day Parade in NYC is one of America’s oldest Irish traditions.