Apple has been a staple in the music industry for years and they’re certainly no giant to mess with, but Spotify is also gaining ground, being the preferred mode of streaming now for many music lovers.
However, Apple is rumored to be planning a vicious move against the service.
According to Business Insider, Apple is in talks with record labels to pull their free-music-streaming licenses with the streaming service.
Spotify does boast 60 million users, but only a quarter of those users pay the $10 monthly subscription.
If music industry sources are right about Apple’s plans, the company may be attempting to pave a way for a cheaper streaming service it’s rumored to be launching next month with recently-acquired Beats Music. That service would reportedly cost $7.99, $2 less than Spotify’s paid tier.
Apple may even be targeting YouTube, allegedly offering to pay the video site’s music-licensing fee to Universal Music Group if the label pulled their content from YouTube.
In yet a third ploy, Apple reportedly approached artists like Taylor Swift with offers to debut new music exclusively with Apple.
Here’s the kicker: another report claims that the Department of Justice is investigating Apple for its practices, which would probably be violating several business laws.
Will music users soon be caught in the War of the Music Company Egos? Stay tuned.