There is chaos in the fashion world, today!
Hermès named its iconic bag for the famous model and actress, Jane Birkin, 31 years ago, and now Birkin wants nothing to do with the accessory.
After being exposed to the process behind the Birkin bag, the British actress released a statement through PETA asking Hermès to rename the bag.
She wrote, “Having been alerted to the cruel practices endured by crocodiles during their slaughter for the production of Hermès bags carrying my name…I have asked Hermès Group to rename the Birkin until better practices responding to international norms can be implemented for the production of this bag.
The news comes after Birkin was reportedly informed of PETA’s investigation of a Texas Alligator farm that is inhumane in its killing and skinning practices. The investigation revealed that the animals’ skins were sent to a Hermès-owned tannery, which used two to three crocodiles per Birkin bag.
That’s a mental-image we really didn’t need!
Fortunately, Hermès responded soon after PETA released the original statement, expressing its determination to investigate the situation further. The company’s statement made it clear that, “[Birkin’s] comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast.”
In other words, the Birkin bag will probably not be changing its name any time soon.
After all, the famous accessory is a staple of the rich and famous, currently selling for $10,500 to $150,000!
So, does Hermès really have the “highest standards in the ethical treatment of crocodiles” or is it just protecting the valuable brand? Let us know what you think!