Juicy Couture used to be one of the trendiest clothing lines of our generation. Young girls and adult women went wild for the velvet sweats with the “Juicy” logo on the backside. Now all the hoopla is coming to an end.
It has been reported that the parent company, formerly known as Fifth & Pacific, (now called Kate Spade & Co.) sold it to Authentic Brands Group for $195 million last fall. The new owners will allow Kohl’s to sell Juicy products in their stores and online. They also struck a deal with Steve Madden to design a new line of women’s shoes. All of the U.S. stores will be shut down by the end of June but more than 60 international stores will remain open.
The New York Times said that the company “had been built from a $200 start-up to a $51 million concern in just six years.” The brand garnered a lot of attention when celebrities like Paris Hilton, Nicole Ritchie and Jennifer Lopez began wearing the signature sweatsuits.
The two founders of the once popular clothing line, Pamela Skaist-Levy and Gela Nash-Taylor are in the midst of launching a new label called, Pam & Gela.
As we all know, trends come and go, and you never know what the next big thing is going to be. Not all brands have the power to sustain longevity in the fashion world. The Juicy Couture line became popular in the early 2000’s and has progressed from tracksuits to accessories and handbags. The company has run its course and now it’s time to make room for other designers and brands.
What do you think about Juicy Couture closing?