Uplifting self-esteem in women is quickly becoming a trend, and it’s absolutely beautiful.
Lane Bryant, a retailer specializing in clothing for women sizes 14 to 28, has launched a new campaign, taking an obvious stance against fellow retailer Victoria’s Secret.
The campaign is called #ImNoAngel (the most prominent models for Victoria’s Secret are known as Angels).
Models like Ashley Graham, Marquita Pring, and Candice Huffine are featured in these Lane Bryant ads, which are similar in layout to last year’s Victoria’s Secret campaign. Victoria’s Secret, rightfully so, were met with public outrage when they featured only thin and toned models under a banner reading, “The Perfect Body.”
The #ImNoAngel ad will be present on almost all media, from print to television, and on the company’s social media platforms.
“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” Linda Heasley, CEO of LB, said in a statement.
The term “plus size” is not included in Lane Bryant’s marketing strategy, which may be an attempt to get rid of it altogether. Some feel it has a negative effect on younger women and their self esteem.
Kudos to Lane Bryant for celebrating body diversity.