Nas Invests In Energy Bars Made With Crickets

Photo Credit: @ikelovejones/THZ Photo Library

Photo Credit: @ikelovejones/THZ Photo Library

Yes!! Its true!! So, is this headline sensationalized a bit to get people to read? No, not really. Well, sort of! Nasir “NAS” Jones joined an investment round for a startup that creates energy bars with cricket flour. Exo, which is a Brooklyn-based food company, announced Monday that it closed a $4 million Series A funding round from investors including Accel Foods, the Collaborative Fund, and the Queens rapper. Exo currently sells its line of cricket protein and savory bars online, at Whole Foods and Legman’s.

So why crickets? Crickets are packed with protein, have twice the amount of iron as spinach and produce 100-times less greenhouse gases than cows. Additionally, they need significantly less land and water to grow and harvest. For each 3.5 oz. bag (almost 1/4 pound) of 100% pure cricket flour, you’re looking at approximately 1,100 crickets per bag. Crickets are pressure cooked and ground into a fine flour. The product itself is produced on USA FDA-registered farms and the crickets themselves are fed a diet of vegetables under hygienic conditions. When eaten, crickets contains twice as much protein as beef, as much calcium as milk, as much Vitamin B12 as salmon, and 17 amino acids, including Lysine. Ultimately, the flour adds extra protein into baked goods, energy bars, sandwiches, veggie burgers, pancakes, dinner dishes and more. There are dozens of possibilities for cookies and muffins. Yum!

“In the long term, we envision cricket powder being competitive with soy, and whey, and any other protein source. That starts with introducing cricket protein to a consumer base with no direct experience with it and a lot of preconceived ideas that were negative” the Exo co-founder Greg Sewitz told Bloomberg.

 

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