Old Navy Shoppers Angry Over Increase Prices Of Plus Sized Women Clothing

PHOTO: Morguefile.com

PHOTO: Morguefile.com

A plus size campaigner has slammed retail store Old Navy after the brand tried to claim that ‘unique fabrics and design elements’ were to blame for its plus size female customers being charged more money for larger sizes, while the plus size menswear designs remain the same price regardless of size.

According Renee Posey who is calling for the brand to stop its ”discriminatory” plus-size up-charges, the discrepancy between the prices for larger men and women is nothing other than ‘straight up fat shaming’.

She also said ”Plus size women like myself are kind of fed up with being treated like second-class citizens by retailers, I think it’s reached critical mass and people are ready for a change.”

DailyMail reported that after Ms Posey started a petition on Change.org, calling for the brand to change their gender-biased price policies, a spokeswoman for Gap Inc, Old Navy’s parent company, released a statement blaming the increased costs for plus-size womenswear on the fact that the larger designs require extra details not found in the smaller sizes.

‘For women, styles are not just larger sizes of other women’s items, they are created by a team of designers who are experts in creating the most flattering and on-trend plus styles, which includes curve-enhancing and curve-flattering elements such as four-way stretch materials and contoured waistbands, which most men’s garments do not include,’ spokeswoman Debbie Felix explained.

But Ms. Posey insists that Debbie Felix statement does not address why there is not a single increase for any of the larger menswear designs, particularly as they also require the use of additional materials.

Posey responded saying ”Every woman knows how hard it is to find a good pair of jeans: a pair that is the right fit at the right price,’ she wrote on the petition. ‘That’s why I was shocked when, during a recent visit to Old Navy’s website, I noticed that they were charging $12-$15 more for plus-sized women’s jeans – but not up-charging jeans for “big” men. If they are charging plus-sized women more to cover the cost of the fabric being used, then why aren’t they doing the same for men?”

Ms. Posey is not alone in her opinion; her petition has gained the support of more than 33,000 people, with many agreeing that Old Navy’s ‘unfair’ prices should be scrapped once and for all.

 

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