On Monday, President Obama helped launch My Brother’s Keeper Alliance, a foundation to assist young minorities. Obama said harsher treatment of black and Hispanic men by police fuels a sense of “unfairness and powerlessness.”
During a special appearance at Lehman College in the Bronx, President Obama announced the formation of a corporate-backed nonprofit organization to young men of color. President Obama described the foundation as a group that will outlast his presidency and advance his administration’s goal of achieving greater racial and social justice.
The goal of My Brother’s Keeper Alliance is to focus on improving early childhood education, to keep black and Latino boys out of the criminal justice system, and to prepare young men for success when entering the workforce.
On Monday, the White House announced a lengthy list of corporate donors, including the chief executive of Sam’s Club, Deloitte Consulting, PepsiCo and Sprint, who would be founding members of the board and had committed $80 million in “in-kind and financial donations” to get the alliance off the ground.
Among those in attendance on Monday was the board’s honorary chairman, singer John Legend. Also in attendance was board member and former NBA star Alonzo Mourning.
President Obama spoke about how the Alliance will affect people long after his administration is over. Obama stated; “These kids are all our kids. We will profit by or pay for whatever they become, This will remain a mission for me and for [first lady Michelle Obama], not just for the rest of my presidency, but for the rest of my life.”
Obama also shared his views on the recent Baltimore riots and announced that he created a community task force for law enforcement. “That’s why one of the many things we did to address this issue was put together a task force on community policing,” stated President Obama “This task force was made up of law enforcement and community activists who led protests in Ferguson and New York. What was remarkable was law enforcement and police chiefs were working with these young people and came up with concrete proposals that if implemented, will rebuild trust and help law enforcement do their jobs even better.”
As I was standing in the back of the room, I was amazed by his speech. My Brother’s Keeper Alliance will help out a lot of diverse individuals across the country. It will take time but this will work.