The Super Bowl has become such a massive occasion that it has taken on the status of a national holiday. For my next door neighbor, deciding where they watch the Super Bowl can be as complex and divisive as splitting holidays with the in-laws. Its tough for them to figure it out! But to me, to hell with the in laws – I’m trying to figure out how I can make some money. I’m sharp. I’m smart. Everybody’s making money on the big game but me. Team owners, advertisers, vendors, and entertainers cash in. How can I become a part of the hustle and get my little share?
There’s so many channels and levels where money is being made. There are ticket sales. Total ticket revenue this year is estimated to be at $60.3 million. $3,950 was the average cost for one ticket to tonight’s big game, but scalping a last-minute ticket or heading to a second party vendor could fetch me two or three times that amount. Maybe I should get into the ticket business.
Then, what’s a game without some grub and suds? Venue concessions bring in a pretty penny. For years, people have been saying “wait – how much?!” while in line at the concession stands, yet they still reach in their pocket and pay the ridiculous prices. Last year, you had to pay $14 for some NFL Nachos. A hot dog is $8. A slice of pizza is $10. And what about beer – life just ain’t right if you can’t get a good buzz on for the big game, right? A 20 oz. premium beer will run about $15. Yeah, maybe I should go into the concession business. I could make money while keeping a buzz!
What’s a $15 beer without a nice, crisp white super bowl t-shirt to spill it on? Commemorative merchandise, including team apparel, accessories, furniture, even television sets, are all hot super bowl items. It’s no wonder total consumer spending this year is estimated to reach $16 billion. The average American consumer was pegged at spending an estimate of $90 on purchases relating to Super Bowl Sunday. Merchandise is one of the best NFL revenue sources because the reach extends beyond the United States. That’s something much more difficult for the other revenue sources like ticket sales and venue revenue. Hmmm…merchandising? I think I remember most of my T-shirt silk screening class. Maybe merchandising is the way to go.
Then there’s the billion-dollar advertising and business deals. It’s NBC that is charging advertisers between $4.5 and $5 million for a 30 second spot during tonight’s commercials. And even though this money doesn’t all go to the NFL directly, it does pull in a plethora of lucrative rights deals and new sponsorships for the media giant. And remember, the $5million price doesn’t include the cost of actually creating the ad, the publicity around the ad, and other aspects necessary to create a successful Super Bowl ad campaign. In total, one source said a full big game campaign can cost an advertiser more than $30 million in total costs. Big dollars – maybe I should go into the advertising business. I think I can make that gecko lizard say some pretty funny stuff.
The Super Bowl, one of America’s greatest pop-culture phenomena, has transformed from just a football game into a major economic event. And I’m about to get my piece of the economic pie! The televised sport has a long history of record-breaking national viewership, consistently attracting over 100 million viewers annually. Now I need to just figure out how to get $1 from each one of those people. I’ll get right to that after I take this quick nap before the game.