Remember when Taylor Swift took her music off of Spotify last November due to poor artist compensation? Well, it looks like the pop-singer took a stand once again, but this time, she took on an even larger beast: Apple Inc.
On Sunday June 21, the Internet was buzzing after Taylor Swift posted a long letter to Apple Inc. on Tumblr called “To Apple, Love Taylor.” The letter explains why Swift refuses to allow her album 1989 to play on Apple Music.
The “Blank Space” artist is withholding her platinum album from Apple’s new streaming service because she thinks it is unfair that artists and producers will not get paid during the free three-month trial period.
While many argue that Swift makes more than enough money from touring alone, Swift insists that she is taking a stand for the smaller artists, producers and independent record labels.
In her Tumblr post she acknowledges her own wealth and writes, “This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt.”
She points out that Apple Inc. is a massively wealthy company that can afford to pay artists for those three-months even if they wish to keep the service free for that trial period.
Apple responded to Swift’s letter not even 24 hours later. Senior vice president of Internet software and services, Eddy Cue, responded on Twitter, writing that “#AppleMusic will pay artists for streaming, even during [a] customer’s free trial period.”
Cue tweeted at Swift directly, “We hear you @taylorswift13 and indie artists. Love, Apple.”
Swift tweeted out a thank you to all of those who supported her decision to demand better from Apple, but she still has not agreed to release 1989 on Apple Music.
The new service will launch on June 30. It will feature a free three-month trial period, followed by a subscription that will cost $10 per month.
Everybody’s eyes remain on Swift to see if she will reciprocate Apple’s kindness and release her music for streaming by the launch date.