This year, Apple is rebranding their traditional iTunes festival, to promote their new music streaming service.
So, now the company is calling it the Apple Music Festival.
Don’t worry, though; the impressive lineup will not be affected by the name change! In fact, we already know that this year will have some big acts headlining the ten-day event.
So far, musicians including Pharrell Williams, Florence + The Machine, One Direction, and Disclosure have confirmed performances at the legendary Roundhouse in London, England.
Plus, since Apple Music is the new focus of the festival, the app will have plenty of exclusive behind-the-scenes footage of the artists. It will also provide a livestream of the festival for those who won’t be able to score tickets (or, for those of you who can’t just fly to the UK in the middle of September)!
According to Apple’s Senior Vice President of Internet Software, Eddy Cue, the festival can be described as, “10 unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans.”
Now, we would normally be skeptical of statements like that, since Cue has to advertise the event, but from a more historical standpoint, the former-iTunes Festival does have an impressive list of past performers.
The festival began back in 2007, and it has featured a diverse spread of hit-makers, from The Script to David Guetta to Kanye West to Mumford and Sons.
Pick a genre, any genre!
Over the past three years, the lineups have only gotten better. Last year alone, musicians included Ed Sheeran, Maroon 5, Beck, Calvin Harris, Sam Smith, Tony Bennett and Mary J. Blige.
This year’s Apple Music Festival will take place from September 19 to September 28, and we’ll be watching to see what other headliners they announce!
Who would you like to see perform at this year’s Apple Music Festival? Let us know in the comments!