Disney has launched a new app today, Disney Movies Anywhere, which allows users to stream or download any Disney, Pixar or Marvel Studios movie.
The app functions on any browser and all Apple devices. The app is free and for a limited time, users can link their iTunes account and they will be treated to a free installation of the movie, The Incredibles. I tried it. It works!
The app consists of over 400 movies available for streaming or download. Users can preview movies before purchasing by watching trailers. They also offer free exclusive content, including behind-the-scenes looks and movie clips. Users can also collect points and rewards for downloading movies.
I’m not sure I see the benefit of this app and how it differs from regular ol’ iTunes, except that it packs your Disney movies into one place. The prices are the same as they are on iTunes, and when you want to download a movie it links you right to your iTunes account. It seems Disney is trying to catch up to other streaming sites like Netflix, Hulu Plus, and HBO Go. The launch of this app is somewhat misleading, since users still have to download and pay for each movie. There really is no monthly streaming service offered.
I think this app is mostly a miss, but I suggest installing it for the free movie!