Facebook users typically don’t use the social media site to keep up on news stories, but surveys show that many have stumbled onto the latest events while visiting their accounts for another reason, especially a significant amount of its adult users.
The website is now looking to capitalize on that. PC Mag reports that, instead of news links redirecting Facebook users either to the publication or to an app where they can read the articles, the content will be available directly on Facebook.
This is potentially a huge benefit for Facebook, considering it has boasts more than 1 billion visitors per month, but the publications will be getting something out of it other than just readers. A portion of the profit Facebook makes from advertisements that run with news stories may go to these publications.
BuzzFeed, The New York Times, and National Geographic will be testing the new system over the next few months, and more are expected to join in at some point.