Apple’s recent acquisition of Beats Audio seems to have chased Hewlett Packard into the arms of another audio provider, according to PC World.
HP’s audio technology in PCs, tablets, and associated accessories once came courtesy of Beats Audio, but Apple bought Beats for $3 billion last year.
HP’s new partnership is with Bang & Olufsen, which will “custom-tune” audio for the different models. Each model tends to have varying specifications based on their characteristics (for example, higher-end gaming laptops tend to provide better audio than laptops on the lower end of the spectrum).
The computer giant stopped placing Beats logos on its products after Apple’s acquisition, instead claiming the use of “home-grown audio technology.” An executive for the company declined to specify whether that phrase was in any way associated with Beats when he was asked at a recent HP product launch.
The first HP products featuring Bang & Olufsen audio technology are scheduled to appear this spring.