Have you seen the new Joe Boxer Kmart commercial for the holiday season? The commercial shows men dressed in colorful boxers shaking their bodies to the classic Christmas tune “Jingle Bells.”
The “Show Your Joe” ad, selling Joe Boxer shorts, has gone viral with more than 7 million hits on YouTube. Unfortunately not everybody finds the commercial entertaining. The advocacy group One Million Moms has launched a social media campaign to pull the ad from TV. They said it s inappropriate, disgusting., and not suitable for families to watch. The group wants their supporters to make Kmart remove the ad, but Kmart isn’t budging. The company released a statement:
“The Kmart ‘Show Your Joe’ commercial playfully showcases Joe Boxer’s men’s clothing available at Kmart. We regret if some people found the commercial offensive, as that was not our intent.”
In case you missed it, you can watch the commercial below. Do you think it’s offensive?