If you were alive in the 90’s, you probably have some recollection of the war that went down between Nintendo and Sega. It was written into a book by Blake J. Harris (“Console Wars”) and is now being turned into a film to be produced by Scott Rudin and written/directed by Seth Rogen and Evan Goldberg.
You might recognize Scott Rudin’s name as he is no stranger to the world of geeky films. He also produced, “The Social Network” about Mark Zuckerberg’s rise from Harvard drop out to the billionaire creator and CEO of Facebook. Seth Rogen is also a perfect fit, not only because he is a self-proclaimed dork, but because he was a teenager at the time of the huge war between the two companies. For that reason, he can make the tone and tense environment of the movie as realistic as possible.
In 1990, Nintendo had a huge monopoly on the video game industry and virtually no competition. That is, until Tom Kalinske came along with Sega. He was not a huge techie but he did know something about fighting his way to the top for a vision he truly believed in. He was able to come from nothing and battle Nintendo for the top spot as the number one video game producer. It was a rivalry competing for the title of best graphics, characters, and games.
As the synopsis of the book from Amazon suggests it, “spark[ed] a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.”
The eventual 60 billion dollar industry Sega turned into, that arose from this battle, is an engaging one to say the least. The book was fascinating for gaming nerds as well as those who aren’t as tech savvy. With Rogen writing/directing, and Rudin producing, it seems like the movie will be interesting on all fronts.