AMC and MoviePass partnered up to offer members the opportunity to see one film a day for a flat monthly fee. Moviegoers would pay a fee of $35 a month, which would allow them a pass to attend one showing a day of any movie they choose. A $45 per month option includes 3D and IMAX films. The new program will begin in January, in Denver and Boston. Unfortunately, it is unvailable in New York City at this time.
Stacy Spikes, co-founder and chief executive of the 3-year-old MoviePass company, said “People are getting their music through subscription, their cable TV is subscription, their gym membership is subscription. This answers to that behavior. … It’s different from when we launched MoviePass three years ago. Then we had some challenges from people not knowing how it would work and what the mechanics would be. But we’ve overcome those obstacles.”
AMC spokesman Noonan believes subscription-based entertainment is a great idea, guaranteed to increase revenue.
“What we’re trying to do, along with MoviePass, is drive more poeple to the movies more often,” Noonan said. “We need to get feedback from our guests to see what works.”