Television star, Oprah Winfrey, has expanded her brand by launching her online shop, The O Store, Thursday. The store will sell exclusive merchandise and products from her shows on her network, OWN. It will also sell limited styles from one of her clothing lines, Peace Love Oprah. OWN president Erik Logan stated, “The idea for the store was born out of the fact that we had such an amazing product line, Peace Love Oprah, that we developed for the tour in collaboration with Peace Love World. We had so many requests about how to get it, that we started thinking about other items that we always heard people were looking for. It’s a combination of several exiting ideas in a curated experience.”
The online store is expected to bring in a great amount of customers just from Winfrey’s popularity alone. It will also offer a selection of items such as jewelry and other accessories from the O magazine. The shop will even offer online learning classes from OWN’s O Courses platform. It’s expected that the website will sell more new products as it’s brand expands. The products should have a great range of prices for products, so everyone can find something for a good bargain.