The Fault in Our Stars has shaped up to be well worth the hype. The movie opened Thursday night to $8.2 million!
As of Sunday morning, The Fault in Our Stars is hovering around $48 million, having experienced a 52% Saturday slide. Even with the slide the math shows that it took a 29% hit. The simulcast brought in about $2.4 million as of Thursday. Women made up a staggering 82% of the opening-weekend audience for the adaptation of John Green’s YA novel about teenage cancer patients.
The film cost 20th Century Fox just $12 million to produce, so it’s already rolling in profits even if the film has no legs after this weekend.
But even considering just this weekend, the adaptation is an unqualified success for Fox and stands as more not-quite-shocking evidence that when you target movies at a demographic that’s typically underserved, particularly in the summer months, you can reap pretty big dividends, especially when that demographic represents half of the world’s population.