Tidal, the music streaming service purchased by rapper Jay Z for $56 million, launched last month at an event with a throng of music’s hottest (including wife Beyonce), who all owned a share in the service.
Despite the fanfare, Tidal was quickly met with criticism from potential subscribers across social media, most of whom weren’t pleased at the idea of either paying $10 per month for digital-quality audio, or $20 for CD-quality.
Some musicians have since criticized it as being an attempt to make the richest in the industry even richer–noting the big names associated, like Rihanna, Madonna, Kanye West, and Nicki Minaj.
Aside from that, the numbers don’t lie and, for Tidal, they’re sinking.
According to MadameNoire, BGR reports that Tidal has fallen out of the top 700 iTunes downloads, while Pandora and Spotify occupied spots #3 and #4 on iPhone’s revenue chart in the U.S (the first time ever that two streaming services have dominated in the top four simultaneously). Tidal, meanwhile, went from #19 to a spot below 200 in only two weeks.
The reality is that, despite Tidal’s promises of making exclusive tracks and videos available for its users, it just cannot compete with Pandora and Spotify’s free options.
DJ Skee, host of Skee TV, has claimed that Jay Z and Beyonce are close to finishing a joint album to be available exclusively on Tidal.
That effort would be sure to generate buzz, if it’s true. Considering neither musician has confirmed it, though, that remains a rumor.
Would that album be enough to make Tidal number one?