When One Direction Fans Takeover: #ProjectNoControl

Photo Credit: Sarah DeLuca/THZ Photo Library

Photo Credit: Sarah DeLuca/THZ Photo Library

There is no controlling those Directioners (ha! Get it?). For the last week or two, you may have noticed #ProjectNoControl or #WeWantNoControlAsASingle trending worldwide on Twitter, and that’s because the fans of the famous boyband One Direction have spoken.

What is their goal? Well, the fans want the song “No Control,” off of the band’s latest album Four, to be released as a single. The campaign began with a few fan bloggers who believed that Four didn’t get the recognition that it deserved.

It’s been a turbulent couple of months in the world of One Direction after their fifth member, Zayn Malik, decided to leave the band back in March. Malik claimed that he wanted “to be a normal 22-year old,” and while the everyone seemingly respected that, when Malik’s friend, music producer Naughty Boy, began goading One Direction’s fans on Twitter, things got a bit more complicated.

Louis Tomlinson, one of the remaining four members of the band, began responding to Naughty Boy on Twitter, calling him out for “trying to wind the fans up.” This led them to have quite a few Twitter fights over the last couple of weeks.

However, despite the maliciousness, it seems as if the fans want to thank Tomlinson for standing up for them. One of the insults that Naughty Boy delivered was a comment on Tomlinson’s voice, so the fans chose to promote the track “No Control” because Tomlinson dominates the lead vocals. He was also one of the main writers of the tune along with fellow band member, Liam Payne.

Since #ProjectNoControl has been launched, the Thunderclap account has over 30,000 supporters with a reach of over 50 million people. Plus, radio stations all over the USA and UK have been getting flooded with requests to play the song. The phenomenon has even gone around to globe and reached Australia.

The song was #1 on the Billboard Trending 140, and as of this morning, Billboard has announced that “ ‘No Control’ is now an official option in our Song of the Summer poll.”

One Direction’s fans have taken to the Internet to make some change and the movement doesn’t seem to be losing momentum anytime soon.

Maybe this is exactly the kind of promotion that the new four-piece needs. What do you think, should 1DHQ be taking notes from the fans?

 

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