Forbes reported yesterday that Wu-Tang Clan is planning to release a new album, typical of any artist. What isn’t as typical is that they are only producing one copy. The rap record titled, The Wu – Once Upon a Time in Shaolin, will be presented in a “hand carved nickel-silver box designed by the British Moroccan artist Yahya.” It sounds, and looks extremely fancy.
Artists make much less money than you would think they do off selling albums. When you really get down to it, song writers get paid more royalties from albums than the artists themselves do. Most of their revenue comes from touring and selling merchandise. This is a new way to ensure that Wu-Tang Clan make their share.
The ornate box with the music inside will travel the world’s museums, galleries, festivals and other places. After that tour is over, the items are expected to be sold for millions. They seem to be playing with the idea that music literally is art.
“We’re about to put out a piece of art like nobody else has done in the history of [modern] music,” Wu-Tang member RZA told Forbes. “We’re making a single-sale collector’s item. This is like somebody having the scepter of an Egyptian king.”
Listeners can go to these locations and events and, after being searched for any type of recording materials, pay to listen to the music. Tickets can range from $30-$50 and fans can listen to the 31-song double album through a pair of headphones.
This is certainly a zealous new attempt at releasing music. What do you think? Is it a cool idea or do you think it will be a flop?