The celebrity fashion designer of “Joe’s Jeans”, made fashion history! He tackled a clothing problem that almost every woman has dealt with. The constant struggle of keeping white jeans, white. The brand has created a new line of stain resistant white denim jeans, ironically named “Play Dirty, Stay Spotless”. The jeans repel coffee, oil, soda and even red wine! The only flaw is that the jeans cannot repel against pigment-based color stains such as lip gloss, makeup, nail polish and paint. Hard to believe? Well “Joe’s Jeans” proved that it is indeed true by demonstrating a test drive on video.
In the video, the a 16oz cup of black coffee was poured onto the jeans. The coffee rolled off the denim and did not leave any moisture behind. A light brown spot was swiftly wiped away with a napkin, and instantly, the jeans were pure white. Annabel Maud, a news reporter from FEMAIL, witnessed the entire demonstration, and was amazed. She stated “It is literally magic”. The material is made from ProModal. It is a denim fiber blend known for its softness and functionality, and cotton. The jeans also have a subtle stretch for added comfort. “Joe’s Jeans” price ranges from $145 to $189.
Watch the demonstration video and view photos of “Joe’s Jeans” HERE.