Guess what food lovers? Ben & Jerry’s is launching three flavors with cookie cores. The new flavors are called Boom Chocolatta! Cookie Core, Peanut Buttah Cookie Core, and Spectacular Speculoos Cookie Core. John Henry Siedlecki, senior brand manager at Ben & Jerry’s says it’s similar to cookie dough just crunchier.
The company launched these new flavors to increase sales during the winter season. Typically, most people do not buy anything cold during this time of year for obvious reasons. As a result profit drops immensely until Spring.
Normally, Ben & Jerry’s releases new flavors in February, but the company wants to get ahead of the competition. Are you tempted to try the new flavors?