Crumbs Bake Shop Reopens



Food lovers rejoice! Crumbs Bake Shop is back.

That’s right. After shutting down all of the stores in 48 locations in July, the food gods have answered our prayers. The chain was bought out of bankruptcy by CNBC personality Marcus Lemonis and Fischer Enterprises. The first store reopened on Tuesday is located on Broadway between 37th and 38th Sts.

Crumbs Bake Shop expects to reopen 16 of its New York-area stores, including shops at Grand Central, Times Square and at 92nd St. and Lexington Ave. The chain is also reopening stores in other cities, including Boston and L.A.

Lemonis and Fischer paid $6.5 million for the chain and have invested an additional $2 million. Lemonis told news sources: “I am convinced that the model they had was totally broken and the model we have is a lot closer to where it needs to be. Product offerings will be more diversified, with cupcakes making up 50% of the menu, far less than under the past regime.”

Crumbs will feature new sweets such as the Key West Key Lime Pies, which is owned by Lemonis, and the baissant. It’s a cross between a bagel and a croissant.

Another new item, Crumbs ice cream, will be available in supermarkets starting in November.

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