After holding the position for such a short time, NBA commissioner Adam Silver is not afraid of pitching new ideas and revolutionizing the league. Most recently, Silver has thrown around the idea of eventually having four franchises in European given the popularity and market for basketball over there.
Silver told The Guardian, “It would be difficult for us to have one team in Europe. We’d have to put both feet down. That would mean having four franchises in Europe.”
But Silver added this would take some time when he said, “We’re not there yet. I know that as much growth as we’ve seen, we have a long way to go before we can sustain four franchises in Europe.”
The NBA has been experimenting for several years now by holding annual regular season games in London and Mexico City as well as preseason games in Germany, Turkey, Brazil, and China.
Silver clearly has a goal in mind, and that is to make the NBA a global entity. Although there are a large amount of basketball leagues overseas, I still believe the NBA can capture the market space since the level of competition in the NBA is much higher. Only time will tell to see if this is feasible, but my instinct says to not doubt Silver as he seems to know what he is doing.