The college basketball world was in shock over the weekend as New Jersey Institute of Technology basketball team defeated the Michigan Wolverines. Even though NJIT is a Division 1 team, it is does not play in a prominent conference, and is not well-known like Michigan is. In fact, many analysts on ESPN had not even heard of NJIT prior to this game. Now that says something.
Furthermore, this win had a positive impact on NJIT’s bookstore has sales have reportedly spiked. According to the New York Times, fans of Michigan’s rival teams, such as Michigan State and Ohio State are going on the NJIT’s online bookstore website and placing orders for their gear to wear at Michigan games for mocking purposes.
NJIT bookstore manager Pete Marazano walked into the office Monday morning with six pages of orders for NJIT gear. This was definitely a significant increase, as Marazano says he usually sells on “two or three shirts” on Mondays. It seems like business is good for the NJIT bookstore. In addition, the Highlanders also received $92,000 from Michigan just to play the game, which is typical in these games when one team is heavily favored to win.