Red Bull Agrees To $13M Settlement For False Advertising

Red Bull gives you wings, at least that what the commercials say, but does it really live up to that statement? Obviously, we know the energy drink does not literally give anyone wings, feathers, or the ability to fly as portrayed in the comical promotions. However, consumers are complaining that the abilities of the drink are false.

In 2013, Red Bull drinker Benjamin Careathers filed a claim with the U.S. District Court of the Southern District of New York, and stated that the company had misrepresented the energy drink’s abilities to boost performance and reaction speed.

The law suit says: “Even though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of ‘energy’ worthy of a premium price over a cup of coffee or other sources of caffeine. Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.”

According to news sources, the energy drink company recently agreed to pay consumers more than $13 million to settle a proposed U.S. class-action suit accusing the beverage maker of false advertising. Pending final court approval of the settlement, anyone who purchased at least one can of Red Bull between Jan. 1, 2002, and Oct. 3, 2014, is eligible to receive either $10 cash or $15 worth of Red Bull products. No proof of purchase is required.

The final approval hearing is scheduled for May 1, 2015.

Red Bull feels the lawsuit is bogus and denies doing anything wrong.  The company believes the marketing was accurate.

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