We were all positive that we’d be watching Serena Williams kill it at the U.S. Open Women’s Final.
So positive, that fans of Williams purchased their tickets for the match confident to see her play. Unfortunately, after her upsetting loss, that sight won’t be happening. The ticket prices went way up in not only the expectance of Williams’ participation, but the chance to see her go all they way, gaining the first single-season Grand Slam since Steffi Graf in 1988. It was a chance to witness history in the making.
Hopes were lost after Williams lost three sets to Roberta Vinci in the semifinal, on Friday.
Now that she won’t be featured in the major match, ticket sales have plummeted.
According to a resale market tracking firm, Prior to Williams’ semifinal loss, the average list price on the resale market was $1,412, with an entrance fee of $271.
Immediately after the match—2:58 p.m. to be exact—the average price dropped down to $1,103 and an entrance fee of $124.
Still a high fare, but come on…it’s the U.S. Open!
Soon after, it sunk in that the U.S. Open Final would be an all-Italian affair, between Flavia Pennetta, seeded 26th, and unseeded Vinci.
Only a few minutes after the first price drop, the prices dropped again. This time they went down to $876 as the average ticket, and the cheapest being $70, according to TiqIQ.
Wait! It didn’t stop there. The prices kept dropping as time went on.
By 3:20 p.m., 20 minutes after the match, the average list resale price was at $680 with a $40 entrance fee. This is equivalent to a 50 percent to 80 percent discount from the original prices prior to Williams’ loss.
Well, if it’s a life dream of yours to attend the U.S. Open (and you’re on a budget) this may just be the year.