Ralph Lauren introduced their Polo line for women with a bang in Central Park last night, closing the fifth day of New York Fashion Week. This being the second attempt at a 4-D fashion event, it went over well with crowds and all its participants. Using water as the fourth dimension a fountain was utilized as the backdrop for the projection show.
“Ralph Lauren uses technology as a way to keep brands fresh and innovative and at the cutting edge of modernity,” says President David Lauren
Celebrating the opening of their first flagship store for the Polo line, which is now located on 5th Avenue in Manhattan, a near flawless production of classic pieces with a modern approach.
Four years ago, David Lauren made the first attempt at presenting the collection in such fashion but quickly flopped into three-dimensional projections on the side of a building along Madison Ave. However, this year a much-improved presentation there still seems to be some technical errors needing addressed. Due to a windy evening and presenting against a moving water backdrop the collections were distorted. Backgrounds of New York landmarks definitely took the show, including images of the Chelsea High Line and the Manhattan Bridge.
Overall presentation of the line was a perfect example of forward thinking in fashion and the elegance of New York City.